Running a product launch in Cotonou: the standard schedule
Eight weeks, four milestones, one checklist. The timetable we apply to turnkey launches.
A successful launch is won on the schedule, not on the day itself.
Weeks 8 to 6: framing
Objectives, audiences, budget, date, venue. Booking the site and filing the permit applications.
Weeks 5 to 3: production
Staging, backdrops, stands, printed materials, invitations, press relations.
Weeks 2 to 1: rehearsal
Dry-run build, sound and lighting tests, briefing of the front-of-house teams.
The day and afterwards
Production management, media coverage, dismantling, coverage report and a debrief with figures.
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Super Administrateur
Twelve years of manufacturing and installation in Benin and across the sub-region.
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