Cotonou, Gbégamey – Mifongou, Bénin FR EN

Here or Anywhere, 24/7 — one point of contact, from the study to the installation

Audit, Advice and Support in Marketing and Institutional Communications.

Since 2017 we have been building and giving shape to what your brands have to say.

Signs, signage, metal structures and bespoke merchandise, urban lighting and enhancement, advertising and event strategy, market access and go-to-market strategy, an in-house studio and workshop, working across Benin and the sub-region.

Audit & conseils Arts & constructions Event planner Signalétique QHSE
12
years of experience
340+
projects delivered
120
clients supported
28
staff

Who we are

An innovative services company built on creativity.

Founded in September 2014 as Talents Sud, the company became Talents Sud International in November 2023. Initially focused on marketing and institutional communications, it began trading in earnest in 2017, then broadened its offering from 2019 to metal construction, metal fabrication and full control of the production chain for communication materials.

Our vision is to bring businesses of every size and sector to recognise how central communication is to commercial success, and to meet the challenges of artistic construction in general and metalwork in particular.

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Safety signage being installed by our teams Talents Sud International fabrication workshop
Exacting finish, satisfied clients.

Our two divisions

Two trades, one standard

The consultancy that shapes your message, and the workshop that builds and installs it.

Audit, Advice & Support in Marketing and Institutional Communications Division I

Audit, Advice & Support in Marketing and Institutional Communications

The consultancy that shapes your message: diagnosis, research, strategy, production of materials, training and evaluation. We make no recommendation before the diagnosis, and we close no assignment without measuring the outcome.

  • Audit de l'existant et diagnostic
  • Plan média et hors-média
  • Architecture de marque
  • Calendrier et budget détaillés
  • Logo et système de marque
  • Charte graphique complète
  • Déclinaison print et digitale
  • Branding véhicules et immeubles
View this division I
Bespoke Artistic & Metal Construction Division II

Bespoke Artistic & Metal Construction

Our workshop designs and builds. Every piece begins with a precise communication need, translated into an object: steel, wood, glass, composite aluminium, acrylic, canvas, textile, granite, marble. Every structure is sized for its site: wind loading, anchoring, and access for maintenance.

  • Enseignes lumineuses
  • Lettrages 3D et 5D
  • Caissons et totems
  • Oriflammes et mâts porte-drapeaux
  • Portiques et panneaux
  • Supports mono-pied et bi-pieds
  • Note de calcul et ancrage
  • Pose de nuit possible
View this division II

How we work

Five phases, a deliverable at every stage

Every assignment follows the same logic, whatever its size. Phases can be commissioned separately or as a complete package.

01

Situation review

Immersion, audit of the existing setup and diagnosis: perceived image, materials in circulation, media presence, competitive positioning.

Deliverable
Audit report and gap analysis
02

Research

Data gathered in the field: market, feasibility, satisfaction, competition, mystery shopping, concept tests.

Deliverable
Research report and costed recommendations
03

Strategy

Objectives, audiences, message pillars, brand architecture, media and non-media planning, budget and timetable.

Deliverable
Strategic plan and roadmap
04

Support and training

Production of content and materials, field activation, supplier management, coaching of in-house teams.

Deliverable
Campaign rolled out, materials delivered, teams equipped
05

Monitoring and evaluation

Reach, awareness and perception indicators, a periodic dashboard, and corrective decisions.

Deliverable
Evaluation report and adjustment plan

No recommendation is made before the diagnosis, and no assignment closes without measuring the outcome.

Our emerging divisions

Event planning, tourism and QHSE

Three areas of expertise we now hold to the same standard as our established trades.

QHSE materials & signage

QHSE materials & signage

Site surveys, studies, design and production of Quality, Health, Safety and Environment signage.

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Event planning

Event planning

Turnkey events: design, organisation before, during and after the event, staging, logistics and production management.

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Tourism and related services

Tourism and related services

Hosting delegations, tours, stay logistics, promotion of heritage sites.

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Further expertise

Skills that extend our two divisions

Urban enhancement & illuminations

Illumination of junctions and public squares, provincial decoration, street furniture.

Customised items & merchandise

Corporate and protocol gifts, trophies, ceremonial objects, destination souvenirs.

Distribution & commercial strategy

Market access and go-to-market strategy, channel architecture, development of retail networks.

Relocation, fit-out & decoration

Office and site relocation, furniture reassembly, decorative painting, foyer staging.

Shop

Order online, pay by mobile money

Visit the shop

Clients & partners

They trust us

Institutions, businesses, programmes and organisations we support in Benin and across the sub-region.

CEDEAO
UEMOA
Club du Sahel et de l'Afrique de l'Ouest — OCDE
GIZ
Enabel
Management Sciences for Health
P2AE — Banque mondiale
WURI
Ministère d'État chargé du Plan et du Développement
INRAB
Université d'Abomey-Calavi
Université de Parakou
LAAEDD
Orabank
Creditinfo
CIMBENIN
SIAB
STM

All our clients

They fabricated and installed all our site signage in ten days, without a single reworking. The finish is faultless.
Directeur général
Groupe de travaux publics, Cotonou

Our process

1
Listening & audit
Understanding the brief, site visit
2
Proposal & quote
Detailed pricing and schedule
3
Production & delivery
Workshop, proof, fabrication
4
Delivery & follow-up
Installation, handover and maintenance

From the blog

All articles

Outside our commercial offering

Our environmental and civic commitment

Not-for-profit activities

Alongside our two commercial divisions, we run a strand of not-for-profit work, carried out in partnership with local authorities, civil society organisations and associations. This strand is not part of our service offering: it draws on the same skills and the same workshop as our paid assignments, and is held to the same standard of results.

Public interest communication

Message design, graphic creation and production of materials for public awareness campaigns run by municipalities or associations: sanitation and waste management, road safety, public health, child protection, civic responsibility.

Improving the living environment

Enhancement of junctions, squares and the areas around schools. Street furniture: benches, shelters, shaded spots, recycling bins. Road safety signage near school premises.

Offcut reuse and the circular economy

A workshop produces offcuts. We turn them into street furniture, play structures and teaching aids, given to schools, community centres and associations.

Passing on skills and getting people into work

Taking on young apprentices in the workshop trades — welding, ironwork, screen printing, installation — and in graphic design, with technical training colleges.

Heritage and the memory of places

Design and installation of heritage plaques, interpretation panels and educational boards at cultural and historic sites, with local authorities and cultural bodies.

Digital education and prevention

Interactive and playful workshops on the risks of cyberbullying, scams and screen time, and on good habits around the environment and sanitation.

Always in partnership

Every initiative is run with a municipality, a civil society organisation or an association.

Within our trades

Design, build, install — where our skills make a real difference.

Reporting

What was done, with whom, for how many beneficiaries, and what remains a year later.

Have a project? Let's talk.

A reply within 24 hours, a detailed quote within 72.