Cotonou, Gbégamey – Mifongou, Bénin FR EN

Audit, Conseils & Appuis en Marketing et Communication Institutionnelle

Communication strategy

Diagnosis, communication plan (media and non-media), direction, adaptation and rollout of agreed actions. For example: digital presence, materials and media buying.

What we do

We build the communication plan from a diagnosis, never from a hunch. Objectives, audiences, message pillars, brand architecture, media and non-media planning, budget and timetable: every element is costed and dated.

The plan is then translated into concrete actions — digital presence, printed materials, media buying, press relations — which we roll out and measure.

What is included

Audit of the existing setup and diagnosis
Media and non-media planning
Brand architecture
Detailed timetable and budget

Method

01

Relevé sur site

Mesures, contraintes d'accès, sol

02

Plans & note de calcul

Dimensionnement et validation

03

Fabrication atelier

Découpe, soudure, traitement

04

Pose & réception

Montage, essais, PV de réception

Related projects

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